Shashank Borse
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I decide what’s worth building.

I’m Shashank, a Product Strategy Manager in Dublin with 5.5 years in product. I shipped B2B SaaS for 60+ clients. Now I work on what gets built, and how we’ll know it worked.

Email meSee my work
Shashank’s roadmap
Career roadmap
Shipped3
Building a CRM platform from scratchReach And Teach · 2024CRM0-to-1Halving the time from product to productionReach And Teach · 2023AWSCI/CDTaking page load from 8.9s to 2.6sReach And Teach · 2021Performance
In progress2
Measure before you buildOlive Group · 2026StrategyKPIsWeekly writing7 published so farWriting
Next2
Your next launch?Open to product strategy and PM rolesHiringHelping drones find a safe place to landResearch · 2025ML
5.5 years in product60+ B2B clients1,200+ hours of user discoveryFirst-class MSc in Business Analytics

Platforms and tools I’ve shipped with

AWSStripeRazorpayWooCommerceGitHub ActionsFigmaJiraTableau

Product work, start to finish.

All case studies
Built a CRM from scratch and made teams 185% more efficient.Reach And Teach · 2021–2024Took page load from 8.9s to 2.6s for 11,500 active users.Reach And Teach · 2019–2021Measure before you build: KPIs that grow with the product.Olive Group · nowHow I work on early-stage products now. Set what success looks like for each stage, track only what earns its place, and choose who the product serves first.
An unsolicited website auditA full technical audit of a live Irish education website, done before any formal engagement, with a prioritised list of fixes.Independent · 2026Helping drones find a safe place to landCombining depth cues with ordinary camera images so a drone can spot safe landing zones in cluttered places, in real time on embedded hardware.Dublin Business School · 2024 – 2025Halving the time from product to productionReplacing manual releases on legacy client set-ups with automated CI/CD on AWS and GitHub Actions across 20+ product modules.Reach And Teach · 2021 – 2024

How I work.

Four habits from 5.5 years in product, each with the note where I wrote it down.

Fix the workflow first Agree how the business works before configuring any system.Pick the metric before the feature How we measure success changes the roadmap more than any idea.Fix the data before the model Most "model problems" are mislabelled, messy inputs.Make data a team sport Shared KPIs and a regular rhythm beat one more dashboard.

Experience.

Jul 2026 – Present
Product Strategy Manager · Olive Group, Dublin

Product strategy for early-stage products: positioning, KPIs, tracking plans, growth planning.

Case study
Oct 2024 – Jul 2026
Customer Assistant · Tesco Ireland, Dublin

Store operations alongside the MSc. Communication, time management, problem solving under pressure.

Sept 2024 – Oct 2025
MSc Business Analytics, First Class Honours · Dublin Business School, Dublin

Machine learning, customer analytics, cloud computing. Dissertation scored 85/100.

Case study
May 2021 – Aug 2024
Product Delivery Manager · Reach And Teach, Mumbai

End-to-end delivery for 60+ B2B clients: CRM, integrations, AWS, CI/CD.

Case study
Jun 2019 – May 2021
Associate Product Manager · Reach And Teach, Mumbai

Prototypes, discovery workshops, payments, performance for 11,500 active users.

Case study
Feb 2018 – May 2019
Technical Product Intern · Reach And Teach, Mumbai

Testing, analytics set-up for 8 clients, product demos that helped land 2 pilots.

Three things I’ve learnt this year.

“Decide how you’ll measure success before you decide what to build.”
“Saying no is most of the job. A good plan is mostly the things that didn’t make it in.”
“Delivery experience is an unfair advantage. Knowing what’s hard to build keeps strategy honest.”

From my note From shipping things to deciding what’s worth shipping, October 2026.

Notes from my weekly writing.

Short pieces on product, delivery and data. Most start as a LinkedIn post.

All 7 notes
Product strategyMost readFrom shipping things to deciding what's worth shippingThree months into a strategy role after years in delivery. Three things I've learnt so far.Read SystemsFix the workflow firstMost CRM implementations fail before they begin, and it's rarely the tool's fault.Read CareersMost readHow much does a portfolio matter in hiring?A CV tells you what someone has done. I wonder how much it shows how they think.Read

Skills and tools.

Product

  • Product vision & roadmapping
  • Prioritisation
  • KPI & measurement frameworks
  • User research
  • Requirements & specs
  • Go-to-market planning

Delivery

  • Agile / Scrum
  • Sprint planning
  • Stakeholder workshops
  • UAT & release
  • Jira
  • Confluence
  • Figma

Data & AI

  • SQL
  • Tableau
  • Google Analytics & Tag Manager
  • Product analytics
  • Machine learning
  • Python
  • Prompt engineering

Platforms

  • AWS
  • CI/CD with GitHub Actions
  • REST APIs & webhooks
  • CRM
  • Stripe
  • Razorpay
  • WooCommerce
  • WordPress
AWS Certified Solutions Architect – AssociateAmazon Web ServicesCertified ScrumMaster (CSM)Scrum AllianceDigital Transformation Job SimulationBCG on Forage

Let’s talk.

Hiring for product strategy, growth or analytics? Or just want to compare notes on moving from delivery into strategy? I reply to every email.

work@shashankborse.comConnect on LinkedIn